Blogs are your new BFF. Truly.

Think about it…whenever you ask Google a question she answers with a thoroughly researched and thought-out blog. You then get to decide if you’ll indulge in reading the whole piece or part of it – skimming to find your exact answer.

These info-articles are not only helpful but also genius. They provide valuable information while (usually) promoting a product or service.

More and more companies are using blogs to their advantage.

Businesses know consumers are smart and don’t want to be fed an impersonal ad. This leads to thinking outside of the marketing box.